Published: Fri, January 11, 2019
Entertaiment | By Paul Elliott

IMDb Freedive is Amazon's new ad-supported streaming service

IMDb Freedive is Amazon's new ad-supported streaming service

If a title is available to stream on the new service, you'll see a "Watch for free on IMDb Freedive" button on IMDb's desktop site that will launch the movie or show on your computer.

On Fire TV, users can simply say "Alexa, go to Freedive", to immediately access and browse free TV shows such as Fringe, Heroes, The Bachelor and Without a Trace, as well as movies like Awakenings, Foxcatcher, Memento, Monster, and Run Lola Run.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite for film buffs. Called IMDb Freedive, it's available to USA viewers on the IMDb website and Amazon Fire TV devices.

After denying reports that Amazon would launch a free ad-supported streaming service they did just that today.


IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows.

IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps".

The company spent heavily to produce and acquire streaming-video content including critically acclaimed shows such as "Transparent" and "The Marvelous Mrs. Maisel". Many of those viewers spend their time in ad-free Netflix and Amazon Prime. It's a USA -only thing for now. Amazon is expected to top $7.23 billion in U.S.ad revenue this year, an increase of 57 percent from 2018, according to eMarketer.

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