Published: Thu, January 10, 2019
Entertaiment | By Paul Elliott

Jamie Lee Curtis Drags Fiji Water Girl for "Blatant Promotion"

Jamie Lee Curtis Drags Fiji Water Girl for

The FIJI Water girl meme from the 2019 Golden Globes proved great publicity for the model involved, Kelleth Cuthbert, and of course, the not so environmentally-friendly bottled water brand.

She's been dubbed the real victor of the Golden Globes, staring down the barrel of the camera with a wry smile behind Hollywood's elite, but was "Fiji Water Girl" a major splash or a minor ripple in the marketing world?

The venerable actress took to Instagram to share her disgust after her husband found her picture on a CNN news story covering the Fiji Water Girl's omnipresence across the Globes red carpet.

"So, I specifically moved away from the blatant Fiji and Moet promotions".

A model from Toronto has become a viral sensation after photobombing a procession of stars including Nicole Kidman and Idris Elba on the Golden Globes red carpet on Sunday.

But since she had no access to social media as she circulated the red carpet, Cuthbert, now widely dubbed "Fiji Water Girl", didn't realize she was becoming perhaps the first meme of 2019 until her work was almost done. "The sponsors of events need to get permission from people when they get them to take their picture next to products", she wrote.


Cuthbert said she didn't know she had gone viral until the end of the red carpet portion of the evening when people started showing her their phones and the trending photos.

Fiji Water was clearly happy at the attention that Cuthbert had brought to the company, while making light of the looming presence of the model in the photos in a Twitter post on Sunday.

In the video, Cuthbert is seen holding a Fiji water bottle and dressed in the blue gown that she wore during the awards ceremony. But, who is the Fiji water girl?

"Wow, oh wow, I wasn't really expecting this at all", says Cuthbert in her "acceptance" speech in which she describes herself as "a normal girl" who was miraculously discovered on the night of nights. "You've got to angle".

Someone in the Fiji Water marketing team is definitely getting a raise.

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