Published: Fri, January 11, 2019
IT | By Lester Massey

LG Signature OLED TV R with roll-up display showcased at CES 2019

LG Signature OLED TV R with roll-up display showcased at CES 2019

LG plans to launch global sales of R9 this year, starting from Korea.

The company revealed the unique 65-inch flagship device at the Consumer Electronics Show in Las Vegas this morning, ushering in a new flexibility when it comes to premium TV design. The whole process of retracting and rolling out happens in a few seconds and is quite noseless, and on the subject f durability, LG claims the TV can take as much as 50,000 rolls, and like you know the parts responsible for the movement might fail at any point in time.

Today at LG's CES press event, one of the more intriguing announcements was the fact that LG is bringing its rollable OLED TV technology as an actual product later in 2019.

The new TV is called the Signature OLED TV R - model 65R9 - and features a 4K (3,840 x 2,60) display that rolls up into a stylish base. There's no price yet for the device. "We will expand the sales ratio of large OLED TVs". The R in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button. Though the image doesn't have many up-close details, it does at least give a sense of the scale of the TV. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than USA $49 billion. Further, a new 27-inch Neo Art concept panel was also demonstrated which is best suited to be put in computer monitors.

Sony also went big, announcing 85 and 98-inch versions of its 8K television. Samsung says sales of TVs with screens above 75 inches have more than doubled in the United States over the past year.

Voice control continued to be the popular addition for all the TV companies, as they also added more support for popular voice assistants like Google Assistant and Amazon's Alexa.

The last feature is all part of LG's new WebOS 4.5 smart platform, which makes its debut on all of the 2019 LG UHD TVs.

LG has focused on OLED technology, while Samsung has promoted LCD TVs enhanced with quantum dot LCD panels, a short-term strategy before moving to self-emitting QLED displays which will replace the passive color filters in front of liquid crystal pixels with a quantum dot color filter.

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