Published: Sat, January 12, 2019
Entertaiment | By Paul Elliott

Netflix Sued In ‘Black Mirror: Bandersnatch’ ‘Choose Your Own Adventure’ Lawsuit

Netflix Sued In ‘Black Mirror: Bandersnatch’ ‘Choose Your Own Adventure’ Lawsuit

Chooseco, LLC, the company which owns the copyright for the specific "Choose Your Own Adventure" brand, alleges in its lawsuit that Netflix attempted to solicit a license for the property as far back as 2016.

Netflix is being sued over its recent interactive episode of Black Mirror.

The publisher's filing alleged that Netflix is benefiting from an association with the phrase, adding that Bandersnatch has been marketed and widely linked to the phrase.

It's worth noting that Bandersnatch is certainly not the first example featuring choose-your-own-adventure styled storytelling, with various video games having incorporated choice-based storylines as well (think Until Dawn).

The popular "Black Mirror: Bandersnatch" episode debuted December 28 and allows viewers to select how they want the story to go and get different endings.


"On at least one occasion before the release of "Bandersnatch", Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the "Choose Your Own Adventure" phrase in connection with its marketing efforts for another television program".

In a lawsuit lodged on Friday, Chooseco claims that the streaming service previously approached them seeking to license the Choose Your Own Adventure trademark, but they were unable to finalise a deal. It was one of the most popular children's series in the '80s and '90s. The suit also claims that the themes tarnish the "Choose Your Own Adventure" brand.

The plaintiff said 20th Century Fox now holds an options contract to develop an interactive series based on the books, which allow readers to influence the story they are reading by turning to different pages.

A Netflix spokesperson declined to comment. They claim that there have been negotiations surrounding the development of a "Choose Your Own Adventure" series, but it never came into fruition.

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