Published: Wed, February 13, 2019
Finance | By Loren Pratt

Amazon buys router company Eero to hook deeper into the home

Amazon buys router company Eero to hook deeper into the home

The Eero acquisition is also a defensive move for Amazon: The best-selling whole home / mesh Wifi router system on Amazon's online store is now being built by Google, one of the company's fiercest competitors.

Amazon announced today that it's buying eero, a popular mesh router start-up that has made easy-to-setup whole home Wi-Fi without dead zones.

"We have a shared vision that the smart home experience can get even easier, and we're committed to continue innovating on behalf of customers", Amazon's hardware chief Dave Limp said in a statement Monday.

From the beginning, eero's mission has been to make the technology in homes just work. "We started with WiFi because it's the foundation of the modern home".

Eero became one of the first companies to sell simple mesh routers in 2016, with identical routers hubs and beacons that could blanket Wi-Fi throughout a home. Every customer deserves reliable and secure WiFi in every room. Amazon said that the deal was subject to customary closing conditions, and did not disclose an acquisition price. Founded in San Francisco in 2014 by Amos Schallich, Nate Hardison, and Nick Weaver, eero's goal is to make WiFi so good that you'll never think about WiFi again. It already makes Echo smart speakers - which dominate the United States market - as well as Fire TV streamers and even an Alexa connected microwave.

Around this time a year ago, Amazon made a similar deal with its acquisition of smart doorbell-maker Ring. The acquisition fits in with Amazon's efforts to connect just about all home devices, from speakers to microwaves.

Like this: