Published: Thu, March 14, 2019
Entertaiment | By Paul Elliott

Apple reportedly 'racing' to get HBO and Showtime on its streaming service

Apple reportedly 'racing' to get HBO and Showtime on its streaming service

It's sent out invites for an event at its new campus, with the tagline 'It's show time'. We'll have wait to see whether countries outside of the United States will get the full suite of shows - new content launches tend to get a bit complicated when it comes to worldwide rights. Digitimes's sources said that Apple would introduce the devices on March 25th.

As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left.

While we don't know precisely how Apple's streaming service will look until that March 25th showcase, it's very likely to get its hooks into almost all of the company's media-consuming hardware, from iPhone to Apple TV. The company is already working on over 2 dozen original TV shows and content for its streaming service which includes major stars like Reese Witherspoon, Jennifer Aniston, Steve Carell, and more. Wall Street, meanwhile, believes services will become a more important component of Apple's business.

Apple is also in discussions with HBO, part of AT&T Inc-owned WarnerMedia, to become part of the service and it could yet make it in time for the launch, according to a person familiar with the matter.

That is a big shift for Apple, which earlier this year moved to make its Apple Music services work on smart speakers from rivals such as Amazon and partnered with Samsung Electronics Co. "But Apple is smart to not limit the places people can consume their services".

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