Published: Thu, March 14, 2019
IT | By Lester Massey

Google reportedly shifting employees away from tablet, laptop division

Google reportedly shifting employees away from tablet, laptop division

The move is expected to affect dozens of employees, ranging from hardware engineers to program managers.

For anyone who has been following Google's hardware, this report probably doesn't come as a surprise, because despite releasing ambitious devices like the Pixelbook and Pixel C, there's always been a major issue or two holding those gadgets back from mainstream appeal.

Google's computer-focused hardware efforts may not be panning out for the company like its smartphone business has, as Business Insider reports it has asked staff on those projects to temporarily find other work within the company.

However, with Google allegedly abstaining from outright laying off employees or eliminating their positions, Google seems to be erring on the side of caution while still giving itself the chance to re-up its investment in hardware at a later date.


An internal source close to Business Insider told that Google is now going through "roadmap cutbacks" and hence the decision. These changes have reportedly been prompted by cancellation of projects within the laptop and tablet division. Since the market is insanely competitive and margins are low, it seems Google decided that perhaps it would be best to concentrate its efforts on its products that are doing well for now.

Manufacturing roles within Create were not reportedly not impacted by the recent downsizing, which indicates that Google's near term product lineup may be unaffected. The company launched its Pixel Slate - a tablet that acts like a laptop, meant to compete with Microsoft's Surface Pro and Apple's iPad Pro - to a similar, cold reception. The Pixelbook, like the Chromebook Pixel before it, is just a high-end Chrome OS laptop. Instead, Google will likely invest more in Chrome OS software, while the company would continue to work with device manufacturers to build laptops running it.

Google is the disputed king when it comes to software and associated technologies, but the same can not be said for hardware.

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