Published: Sat, March 16, 2019
IT | By Lester Massey

Pack Bug Confirms Apex Legends Season 1 Battle Pass Should Be Live

Pack Bug Confirms Apex Legends Season 1 Battle Pass Should Be Live

Reuters says EA and Blevins refused to confirm the amount, which only makes the situation less transparent. According to a source who spoke to Reuters, Tyler "Ninja" Blevins was paid around one million dollars to play Respawn's Apex Legends on his stream for the first hours of the game's launch, with similar paid promotion deals worked out with other streamers, including Michael "Shroud" Grzesiek.

EA's expensive ploy seemed to work: over 10 million gamers signed up to play Apex Legends in its first three days on release and, as we reported, the game powered past the 50 million-player mark less than a month after release. Is he really worth $1 million to promote a game, though?

The promotional relationship wasn't a secret-his stream was labeled as an "Apex Legends partner"-but the amount involved is staggering, particularly given that the report suggests that it was exclusively for launch day".


I touched on this during a recent Two And A Half Geeks podcast (check us out every Wednesday at 7:00 pm ET), mentioning that Apex Legends owes part of its early success to paid promoters, or Apex Legends "Partners", as they were labeled on social media.

From the wording of the bug itself, and unconfirmed reports of conversations with EA Support, it is likely that the bug was caused by the Apex Servers attempting to distribute items to players that haven't actually been put into the game yet. "After midday Tuesday, Feb. 5, all Apex Legends streaming content has been organic".

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