Published: Thu, March 14, 2019
Research | By Raquel Erickson

Saving the planet, one #trashtag challenge at a time

Saving the planet, one #trashtag challenge at a time

While not all of them are healthy or serve just the objective of entertainment, the newest challenge on the internet, maybe just the change we needed.

A new challenge has been taking the internet by storm, with people wishing it would last forever and would get more people from around the world taking part in it. Every few days we have a new one coming up. From there, #Trashtag started trending on Twitter and had people all over the world tidying up the great outdoors. But an online challenge encouraging users to clean up places has seen tens of thousands of people doing just that.

So forget about all the nonsensical tidepod or bidbox challenges, a positive one has now taken the spotlight. First year he ended up with 75 contractor bags full.


Meanwhile in the Middle East, the hashtag was translated into #تحدي_انقاذ_البيئة [Save environment challenge] but the challenge found poor engagement.

Users across professions have participated in the challenge by identifying places that need cleaning and share selfies after cleaning the place up, also nominating their friends to take up the challenge.

Though the hashtag has existed since 2015, it only boomed in popularity earlier this month, when Byron Román shared his own post on social media. Unlike the unsafe 48 Hour challenge or Bird Box Challenge and the pointless (yet fun) Planking or 10 Year Challenge, the Trashtag Challenge gets people to clean up their communities. On Instagram alone, there were more than 25,000 posts with the hashtag #trashtag - variations include #trashtagchallenge and #trashchallenge.

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