Published: Wed, April 17, 2019
IT | By Lester Massey

Apple unveils video streaming service, Apple TV+

Apple unveils video streaming service, Apple TV+

"We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV".

With Apple Pay, Apple has done as much as anyone to popularize contactless payments in the U.S. Despite this, it seems that the new physical titanium Apple Card won't offer contactless payments when used in stores that don't accept Apple Pay (or anywhere else for that matter). The laser-etched Apple Card is backed by Goldman Sachs and Mastercard and can track spending across devices as well as pay daily cash back on purchases. Now, we can easily make a joke here about the tech savviness of Apple users, but the truth is that there are more than enough power users on Apple's platforms for the "we didn't think anyone will find out" argument to not hold up.

As with all Apple product announcements (and, really, all credit cards), the important question to ask is: Is this product right for you? Consumers will enjoy a $2 cash back every time they spend, although that rate increases to a $3 cash back if they make purchases from Apple.

Activating or pairing the Apple Card is very similar like pairing your AirPods with iPhone ie; just bring your card closer to an unlocked iPhone and the card pops up and will activate same as like AirPods. However, the company is also preparing to provide the rest of the services to the users along with their smartphones. Also, anyone who uses iOS devices and subscribes to The Wall Street Journal should switch the Apple News+ because they'll save money. That's why I joined forces with Apple. He mentioned that he expects these companies to soon start designing their own Android app that can do what the Apple Card will do.

That includes tying up with some of the biggest names in the media industry to allow for a rich source of entertainment stuff that the buyers can have at their disposal. Apple also introduced updates to its payment system, launched a games arcade, and added magazines to its news app. Hollywood celebrities trekked to Apple's home to help debut a revamped Apple TV digital storefront, called Apple TV+.


A columnist at Forbes.com estimates that revenue from Apple Card could amount to US$1 billion next year and reach US$5 billion by 2022 after taking into account interest income and fee revenue. Apple says that users with Apple Wallet app can also view reports by organizing expenses. Apple Pay VP Jennifer Bailey said the company "doesn't know what you bought, where you bought it, and how much you paid for it". With how seamless Apple made its credit card, coupled with the status surrounding its use, the "chip" card would not make a lot of people "better".

Trying to expand the offering of games on Apple TV, an unprepared service on which noone was looking for them, was always doomed to failure.

There's been a huge boom in online movie and TV content over the past few years and Apple clearly wants to take a bite out of this ever-growing market.

Here's a rundown on what Apple unveiled - what's good, what's not so good and what we still don't know. The card is meant for Apple users, so if you aren't, it's probably not for you. The company has partnered with Goldman Sachs for the Apple Cards.

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