Published: Wed, May 08, 2019
Finance | By Loren Pratt

PUBG Shut Down In China, Replaced By Near-Identical Patriotic Alternative

PUBG Shut Down In China, Replaced By Near-Identical Patriotic Alternative

The mobile version of PlayerUnknown's Battlegrounds (PUBG) has proved very popular in China, attracting over 70 million players every day, but it can no longer be played after failing to receive regulatory approval. After waiting over a year to capitalize on that popularity, Tencent abruptly announced on Wednesday that PUBG's "testing period" had come to an end.

A separate Tencent posting said "Game for Peace" designers sought advice from China's air force in developing the game, which may have helped it to win approval.

Tencent Holdings Ltd has pulled the plug on the test version of "PlayerUnknown's Battlegrounds" (PUBG) in China after failing to secure commercial licenses for the global best-selling video game.

Tencent chose to shut down the mobile version of the battle royale game, commonly known as PUBG Mobile, because the Chinese government refused to allow in-app purchases, Reuters reported on Wednesday. In its place, however, Tencent has released a new game and this one has a much loftier title: Game for Peace.

However, last year's nine-month licensing freeze and the extensive backlog of thousands of approvals has proven a significant barrier for Tencent's hopes to monetise the titles.

PUBG has been unable to bring in any revenue in China because it wasn't approved by the State Administration of Press and Publication (SAPP).

Industry insiders had estimated the Chinese Internet giant could rake in one billion USA dollars in revenue after getting the green light to cash in on the game.

But the company failed to get the necessary approval to offer in-app purchases and could not make money from the game. Players who have been transferred to the game even insist they've been started from a similar level to where they left off in PUBG.

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