Published: Thu, June 13, 2019
Finance | By Loren Pratt

In India, Facebook unveils new paid research program to track competitors, startups

In India, Facebook unveils new paid research program to track competitors, startups

Facebook says they will not collect any data that they have not disclosed, they also state that usernames, passwords and content such as messages will not be collected.

The social network said it will use this data to "helps us learn which apps people value and how they're used" and understand the community to improve its fleet of apps.

Facebook has partnered with Applause for this market research program.

If you've been uncertain about whether Facebook is studying your every move, and what it knows about you, there's a new way to be sure - by telling Facebook everything, and getting some sweet, sweet cash in exchange.

Initially, Study will remain exclusive to Android users in the U.S. and India. But you still have to qualify, and if you do, the app will then show up in the Play Store like magic. The users will be provided the description of what will be collected and how the collected data will be used.

In the post, Facebook announced its new focus on "reward-based market research programs", of which Study is the first - take note of the plural, implying there will be more in the future.


Facebook said it would "collect and analyse" information, that would include apps installed on a participant's phone, the amount of time spent using those apps, and the user's country, device and network type.

The company previously rolled out two similar apps that tracked what activities people did on their phones.

The tech giant is launching a new program that will pay people who give the company access to track their information. Plus, it'll periodically remind users that they're part of the data collection program, so they can change the permissions it uses, or opt out if they no longer wish to participate.

Facebook Research, as that version was called, launched quietly in 2016 and ended earlier this year, after it made a few enemies.

The company may claim through some clever wordplay that this data it collects through Study won't be sold or used for targeted ads, but make no mistake that Facebook still plans to profit from it. Advertisers have reaped the benefits of the company's ad targeting capabilities, but marketers want safe platforms - and channels - where their messaging can be heard without the risk of people's data being misused, or worse, stolen.

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