Published: Sun, July 14, 2019
IT | By Lester Massey

Amazon Music is dominating Spotify in subscriber growth

Amazon Music is dominating Spotify in subscriber growth

The Apple Music service is available for the iOS, HomePod, Apple Watch, Amazon Echo, macOS, Apple TV and more. By comparison, Spotify grew its subscriber base by 25 percent a year ago, to about 100 million subscribers.

Midia Research credits the rapid growth of Amazon Unlimited Music to the proliferation of Amazon Echo smart speakers and other devices with Alexa.

The comparison to those rivals is the FT's angle however: that Amazon Music's growth is outstripping that of Spotify and Apple Music.


The number of people subscribing to the e-commerce group's Music Unlimited service has grown by about 70 per cent in the past year, according to individuals well-briefed on its performance.

As part of their Back to School promo, Apple is offering students 6 months of free Apple Music, which is double the free trial period for non-students. And while that is dwarfed by Spotify's subscriber base of 100 million, Spotify's growth is reported to be much lower at about 25% a year. That said, Amazon, of all companies, wants to increasingly be seen as a streaming music player and now has some fresh ammunition to tout in that regard. "[Amazon] have gone all in on [music]", an unnamed senior music executive at a major record label told the Financial Times. To that point, Midia Research's data showed that Amazon's service skews slightly older, with 14% of its users over the age of 55, compared to just 4% for Spotify. Google has offered a variety of streaming services via YouTube that it has shuttered, rebranded, and shuffled around, making it hard to quantify the company's traction with music listeners.

"We're not battling for the same customers as everyone else", Amazon's Steve Boom confirmed.

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