Published: Tue, July 09, 2019
Finance | By Loren Pratt

Bill Gates: Steve Jobs Was the Only One Who Could Save Apple

Bill Gates: Steve Jobs Was the Only One Who Could Save Apple

Apple's Steve Jobs was singular in his ability to take a company "on a path to die" and turn it into the world's most valuable - in part by "casting spells", billionaire Bill Gates said. During an interview with CNN, Bill Gates shared his thoughts on Steve Jobs and praised his sensibility and how he managed to save Apple from the verge of collapsing. The Microsoft CEO stated that Jobs had a way of picking talent and hyper-motivating that talent.

"Steve is really a singular case where the company was on a path to die and it goes and becomes the most valuable company in the world with some products that are really quite awesome". "[Jobs] would be casting spells and people would be mesmerized, and because I'm a minor wizard the spells don't work on me". For example, Gates says Apple's NeXT introduction in 1988 "completely failed, it was such nonsense, and yet he mesmerized those people" in the audience. "This is not good, '" he said as per Bloomberg. This is not good, ' " Gates added of his sometime collaborator and competitor.

Apple staff believe the company can maintain its position as a tech product leader, despite the departure of Sir Jony Ive.

It went on to become the first company in history to gain a market value of over US$1 trillion.

The bigger point Gates was making is that Apple's success story is an outlier of sorts.


Jobs died of pancreatic cancer in 2011.

If you're looking for a clear voice on what Chief Design Officer Jony Ive leaving Apple means for the company, don't look to current employees.

When the focus turned to Microsoft, Gates admitted things went "too far" in terms of the intense work culture.

When asked about his own leadership style, Gates responded, "Other than a DOJ deposition I gave, no one ever said that when I went out to talk to the press or customers, that I was rude or abrupt or commanding".

"[We had] a self-selected set of people who were mostly males, I'll admit, and yes we were pretty tough on each other".

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