Published: Sat, July 13, 2019
IT | By Lester Massey

Google’s Shoelace is its event-based "Social Interaction Platform"

Google’s Shoelace is its event-based

It's worth noting that the search giant, in April, began the planned shut-down of its ill-fated social networking site, Google+, after discovering multiple security vulnerabilities that it said could have affected as many as 500,000 users.

Why it matters: Google+ might have closed down, but it seems Google isn't giving up on creating a social media platform.

"Meeting new people is more fun when you have more in common", according to the app's dedicated website.

If we look back, we will find that Google has failed every time in an attempt to create a social network. The company's experimental Area 120 workshop group is working on a new app called Shoelace, which sounds quite different from the likes of Facebook and Instagram. It doesn't seem similar to your typical social networks like Facebook or Twitter, and encourages people to do things in real life, rather than connecting with others on the Web.


Further, regardless of your friends are using Shoelace or not, you will be able to share your interests with them as well. We do so through activities, which are fittingly called "Loops" ...

Unlike most social networks, which let people connect with others all around the world, Shoelace is region-based, and is starting out with a trial among a handful of communities in New York City. What do you think about this?

Unfortunately, Shoelace is now only available in one place, New York City, though Google says its goal is to bring Shoelace to more places in the future. "We also work hard to make sure that everything you see in Shoelace - from profiles to Loops - is aligned with our House Rules and community standards". The app is now available on devices running Android 8.0 and newer or iOS 11 and newer, but you can only get a download link by requesting an invite (and subsequently being approved) through Google.

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